SHARMA, Pooja; GUPTA, Priya. Semiotic analysis of Indian television advertisements and its impact on consumers: an exploratory study. ESSACHESS – Journal for Communication Studies, [S. l.], v. 8, n. 1(15), p. 71–90, 2015. Disponível em: https://essachess.com/3/index.php/jcs/article/view/75. Acesso em: 9 nov. 2026.