Les statistiques : un pharmakon pour la communication ?
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Abstract
Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication?
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Dossier
How to Cite
NANNIPIERI, O. ., & MURATORE, I. . (2016). Les statistiques : un pharmakon pour la communication ?. ESSACHESS – Journal for Communication Studies, 9(1(17), 79-94. https://essachess.com/3/index.php/jcs/article/view/129