The Post-visual Moment. Towards a New Semiotic Economy of Visibility

Abstract

he socio-numeric platforms and the media practices they generate under the pressure of the attention economy put in crisis the relationship to the image and particularly a visual culture based on representation. They establish a new regime of media visuality, based on the visible and the visibility, which affects the contemporary gaze and its modalities, and which we will define here as the post-visual moment. In this article, we will define the foundations of this new semiotic economy of visibility through its main characteristics. Based on the "continuous visual flow" as the dominant modality of media experience, we will establish how the visibility economy redefines the production, reception and circulation of mediated social meaning.