Mots et chiffres. Une approche socio-sémiotique de l’affiche électorale | ESSACHESS – Journal for Communication Studies

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Published: 2015-06-23

Keywords:

semiotics, political advertising, co-functioning of words, figures and images

Daniela ROVENTA-FRUMUSANI

Abstract

We intend to analyze the triple articulation visual/verbal/figures in the visual frame of the contemporary culture. Our corpus is constituted by electoral messages (outdoors) from the last Romanian Parliamentary elections (December 2012) and web sites of the main political parties. The methodological approach will be based on a semiotic and discourse analysis of political advertising messages compared to commercial advertising in order to emphasize the co functioning of figures, images and slogans.

Issue

Vol. 8 No. 1(15) (2015): Symbolic Communication

Section

Dossier

How to Cite

ROVENTA-FRUMUSANI, D. . (2015). Mots et chiffres. Une approche socio-sémiotique de l’affiche électorale. ESSACHESS – Journal for Communication Studies, 8(1(15), 135-150. https://essachess.com/3/index.php/jcs/article/view/88

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