La pratique des réseaux sociaux par les diffuseurs télé : un nouvel espace de liberté pour le téléspectateur et de gestion des audiences pour l’émetteur

Abstract

This article studies the evolution from digital TV to social TV, being the TV that uses social networks as a mean to communicate with the audience. More precisely, we study the role of social TV as a social catalyst (Aldo Grasso, 2009) or of ceremony TV (Dayan Daniel 2000), as well as its capacity to establish a bidirectional communication channel.