Analyse de l’activité de consultants RH et de recruteurs français sur LinkedIn : entre outil de travail et quête de dé-veloppement identitaire

Abstract

This article investigates usage of LinkedIn by HR professionals. Based on twelve HR consultants and recruiters interviews, LinkedIn usage analysis highlights that this tool is used in a mix of private and professional practices. It sheds a light on the tension of using LinkedIn as a business tool versus LinkedIn as a tool to develop personal projects. Using LinkedIn in a professional context implies following norms and guidelines that impact user freedom. As a consequence, this prevents user from benefiting from all LinkedIn developmental capabilities. Eventually, our results stress the need for an individual to use LinkedIn as a reflective practitioner. This should be done in the light of building purpose to professional activities and accommodating functional usage with strategic practices.