Efficacy of an online video to promote health insurance literacy among students

Ilaria  MONTAGNI; Jason  KOMAN; Edouard  LHOMME; Christophe  TZOURIO

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Published: 2018-06-23

Keywords:

health insurance literacy, online video, evaluation, university students, design thinking

Ilaria MONTAGNI

Jason KOMAN

Edouard LHOMME

Christophe TZOURIO

Abstract

This study describes the production and evaluation of an online video explaining health insurance functioning to university students in France. The video was produced by a multidisciplinary team following a design thinking approach. A qualitative evaluation was performed using semi-structured interviews with 30 students. Results showed that, after watching the video, students had remarkably improved their knowledge and obtained clear information on health insurance functioning. This study underscores the importance of using innovative digital communication tools to efficaciously promote health insurance literacy.

Issue

Vol. 11 No. 1(21) (2018): 10th Anniversary

Section

Dossier

How to Cite

MONTAGNI, I. ., KOMAN, . J. ., LHOMME, . E., & TZOURIO, C. . (2018). Efficacy of an online video to promote health insurance literacy among students. ESSACHESS – Journal for Communication Studies, 11(1(21), 29-48. https://essachess.com/3/index.php/jcs/article/view/222

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